My line of inquiry examines the impacts of identity and social influence on consumer perceptions of food. I use an interdisciplinary approach to explore which methods, models, and programs are most effective for informing public opinions about agricultural and natural resources issues.
Education is so much more than the mere gathering of facts. I believe the primary role of education is to transform learners into productive members of their society. As a constructivist, I offer learners inquiry-centered curriculum that stimulates critical thinking abilities, and applications for their daily lives.
Communicating agricultural issues today takes a unique set of skills. I combine my extensive industry experience with scientific research and the latest technology to create optimized messaging for every project. Brand and reputation management strategy is my passion.
AGvocate. Aggie. Wife. Mother. I live by the cowboy code.
Peter Drucker said that the best way to predict the future is to create it, and I believe him. After spending 20+ years in public relations and marketing, I am currently pursuing a doctorate degree, focusing on Agricultural Communications.
My new career goal: to research, to write and to teach. Above all, I want to make an impact, leaving the world a better place than when I came into it.